20 Reasons why you should consider retaining
Bill McGregor to sell your home.
- You have but one property to show. Today homes are bought by comparison. Buyers on average inspect 12 homes before buying.
- You are not aware of the tastes and requirements of the buyer, nor do you have first-hand knowledge of competitive values.
- You are not familiar with writing a contract that is valid and enforceable. I know contract law.
- The buyer is timid about discussing his financial status with you and you are similarly reluctant to qualify.
- You do not have time to leave your job to help the buyer arrange his financing, nor do you have expert knowledge of the current home loan market.
- You cannot readily negotiate price with a buyer but the third party, your Realtor, can work out the negotiations.
- The average visitor will not admit freely to you his likes or dislikes, yet these must be brought into the open.
- You cannot follow-up since this will likely be interpreted as anxiety to sell in a hurry.
- You may make needless outlays to improve your property for selling. My experience can save you needless expense.
- You hear conflicting suggestions from well meaning friends. I have answers from experience.
- You may show your property to 100 would-be buyers, spend your time, money and effort, and eventually pay a commission to a broker who properly screens prospective purchasers.
- You may accept an insincere offer and then spend months, perhaps in litigation, to free your property in order to put it on the market once again.
- You may find buyer's and seller's personalities conflict, thereby losing a good sale. The Realtor, as a third party, can diplomatically consummate the sale.
- Most buyers seek the services of a reputable broker because they realize the pitfalls of direct negotiations.
- The Realtor will enlist the services of fellow Realtors giving the owner the benefit of the entire local sales force.
- The Realtor attempts to price the property to sell at fair market value. The average owner tends to over-price but may accept a price below the market value.
- "For Sale By Owner" signs says "curiosity seekers welcome". Your Realtor will screen the lookers from the qualified buyers.
- Your Realtor guarantees his work. I get paid only when your home is sold and you have received your
proceeds from the sale.
- Realtors are stakeholders for the deposit (known as earnest money) by operating a company trust account.
- A Realtor absorbs all the costs of advertising and promotion during the listing period and only gets reimbursed by commission.